Styling, Photography, Branding
Bloom Boutique
2020
Identity
Bloom Boutique is a funky sustainable retail nonprofit based in Los Angeles. They act as a part boutique part thrift store: they are donated clothes and resell them to the community, sometimes altering the appearance to be trendier. All profit is donated to the Downtown Women's Center.
Goal
Spunk this boutique's brand up by making their wearable pieces look groovy & fresh through product photography.
I ran their social media for 4 months, displayed below.
Execution
Stickers for the exterior of taxi cabs driving through the busy streets of NYC.
NYC Encyclopedia pamphlets to be passed out mid-transit.
Execution
Walked right up to a tattoo parlor and asked to take a photo erasing their tattoos. Took quite a lot of convincing and ensuring I wasn't poking fun at their tattoos, and eventually they obliged. They even asked to be sent the final comp.
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earthbar (19.4k followers) is a grocery store & restaurant featuring healthy goods with over 32 locations. Paying close attention to their modern aesthetic exemplified in their interior, I made their stories look fresh and clean.
Magic Mind (46.8k followers) is a shot supplement to counterbalance caffeine crashes with added wellness benefits. Staying consistent with their brand guidelines (fonts, line widths, colors) I created whimsical stories & posts to promote their products.
I also designed the product label shown below.
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FX Chocolate is a treat to satisfy chocolate cravings, but now with no unhealthy sugar. They have added benefits such as helping with sleep and focus. I have presented how they are the perfect gift: they are both delicious and thoughtful.
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( New Business Pitch )
Soshe was a pitch done by my team and I. All were mocked up to prove to the client we have the skills to market to their customers: beautiful and clean design with beneficial content people want to read.
Project Juice is a restaurant carried by earthbar, supplying Northern and Southern California with healthy delights.
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