Animation, Copy, Design
House of Faux
2021
Identity
Fur is beautiful. Fake fur is even more beautiful because you don’t have to kill.
Now you can wear beautiful, fashionable furs without getting into arguments with everyone you meet.
House of Faux is a fake fur brand whose mission is to share love and style. Instead of taking, they're making.
Goal
Nature thanks you for wearing fake fur. Convince you to wear a guilt-free fur coat this winter. Hands off our little friends.
Execution
Stickers for the exterior of taxi cabs driving through the busy streets of NYC.
NYC Encyclopedia pamphlets to be passed out mid-transit.
Execution
Walked right up to a tattoo parlor and asked to take a photo erasing their tattoos. Took quite a lot of convincing and ensuring I wasn't poking fun at their tattoos, and eventually they obliged. They even asked to be sent the final comp.
%20Office%20Hours%20Template.gif)
%20Preparing%20for%20the%20holidays.gif)
-Aprico%27s-Sleep-Drops.gif)
earthbar (19.4k followers) is a grocery store & restaurant featuring healthy goods with over 32 locations. Paying close attention to their modern aesthetic exemplified in their interior, I made their stories look fresh and clean.
Magic Mind (46.8k followers) is a shot supplement to counterbalance caffeine crashes with added wellness benefits. Staying consistent with their brand guidelines (fonts, line widths, colors) I created whimsical stories & posts to promote their products.
I also designed the product label shown below.
%20Santa%20Endurance.gif)
-Twitter-December-2021-RoundUp.gif)
-Have-you-heard-the-buzz.gif)
-Reasons-to-become-a-magic-insider.gif)
%20Cravings.gif)
%20Affiliate%20Program%20(12).gif)
%20What%20the%20Holidays%20are%20about.gif)
FX Chocolate is a treat to satisfy chocolate cravings, but now with no unhealthy sugar. They have added benefits such as helping with sleep and focus. I have presented how they are the perfect gift: they are both delicious and thoughtful.
%20Santa%20Hat.gif)
( New Business Pitch )
Soshe was a pitch done by my team and I. All were mocked up to prove to the client we have the skills to market to their customers: beautiful and clean design with beneficial content people want to read.
Project Juice is a restaurant carried by earthbar, supplying Northern and Southern California with healthy delights.
-With-the-holidays-coming-up....gif)
-The-best-way-to-start-your-day.gif)
%20earthbar%20x%20project%20juice.gif)
%20Your%20daily%20dose%20(2).gif)
