NYC Taxi

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Service

Photography, Copy, Design, Social

Client

NYC Taxi Cabs

Year

2021

Identity

Talk about street cred.

NYC Taxis have something that Uber and Lyft don’t have. They are an iconic representation of New York City. The drivers know NYC like the back of their hand.

Since pedestrians see Taxis driving down the streets of NYC constantly, a great way to advertise is on the actual vehicles. This causes instant reactions, hopefully giggles, and willingness to jump in a cab.

Big Idea

Taxis are and always have been part of NYC. Services like Uber and Lyft don't have the same connection to the heart of NYC. Get people in them cabbies!

Execution

Stickers for the exterior of taxi cabs driving through the busy streets of NYC.

NYC Encyclopedia pamphlets to be passed out mid-transit.

Execution

Walked right up to a tattoo parlor and asked to take a photo erasing their tattoos. Took quite a lot of convincing and ensuring I wasn't poking fun at their tattoos, and eventually they obliged. They even asked to be sent the final comp.

Agency: Anomaly
Creative Team: Lauralee Harper & Elle Wierbicky
Director: tom Bender
Strategy Team: Madeline Stefan & Camila Portillo
Account Team: Adelaide Smythe & Isabella Hasson
Producer: Eve Mahaney

Agency: Anomaly
Creative Team: Lauralee Harper & Elle Wierbicky
Director: Tom Bender
Account: Mikaela Gatewood
Producer: Elizabeth Bruneau

HORIZONTALLY 🛋️

ONLY MURDERS IN THE BUILDING 🔪

Agency: Anomaly
Creative Team: Elle Wierbicky & Lauralee Harper
Creative Directors: Chloe Banicevic & Archie Murugaser
Strategy Team: Tarek Youssef & Tilly Scullion
Account: Lily Siff

OUT OF HOME

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OOH

PAID & ORGANIC SOCIAL

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