Photography, Copy, Design, Social
NYC Taxi Cabs
2021
Identity
Talk about street cred.
NYC Taxis have something that Uber and Lyft don’t have. They are an iconic representation of New York City. The drivers know NYC like the back of their hand.
Since pedestrians see Taxis driving down the streets of NYC constantly, a great way to advertise is on the actual vehicles. This causes instant reactions, hopefully giggles, and willingness to jump in a cab.
Big Idea
Taxis are and always have been part of NYC. Services like Uber and Lyft don't have the same connection to the heart of NYC. Get people in them cabbies!
Execution
Stickers for the exterior of taxi cabs driving through the busy streets of NYC.
NYC Encyclopedia pamphlets to be passed out mid-transit.
Execution
Walked right up to a tattoo parlor and asked to take a photo erasing their tattoos. Took quite a lot of convincing and ensuring I wasn't poking fun at their tattoos, and eventually they obliged. They even asked to be sent the final comp.
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earthbar (19.4k followers) is a grocery store & restaurant featuring healthy goods with over 32 locations. Paying close attention to their modern aesthetic exemplified in their interior, I made their stories look fresh and clean.
Magic Mind (46.8k followers) is a shot supplement to counterbalance caffeine crashes with added wellness benefits. Staying consistent with their brand guidelines (fonts, line widths, colors) I created whimsical stories & posts to promote their products.
I also designed the product label shown below.
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FX Chocolate is a treat to satisfy chocolate cravings, but now with no unhealthy sugar. They have added benefits such as helping with sleep and focus. I have presented how they are the perfect gift: they are both delicious and thoughtful.
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( New Business Pitch )
Soshe was a pitch done by my team and I. All were mocked up to prove to the client we have the skills to market to their customers: beautiful and clean design with beneficial content people want to read.
Project Juice is a restaurant carried by earthbar, supplying Northern and Southern California with healthy delights.
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