NYC Taxi

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role

Concept, Photography, Copy, Design

Client

NYC Taxi Cabs

Year

2021

Identity

Talk about street cred.

New York City Taxis have something that Uber and Lyft don’t. They are an iconic representation of NYC. The drivers know NYC like the back of their hand.

Since pedestrians see Taxis driving down the streets of NYC constantly, a great way to advertise is on the actual vehicles. This causes instant reactions, potential giggles, and willingness to jump in a cab.

Big Idea

Taxis are and always have been part of NYC. Services like Uber and Lyft don't have the same connection to the heart of NYC. Get people in them cabbies!

Execution

Stickers for the exterior of taxi cabs driving through the busy streets of NYC.

NYC Encyclopedia pamphlets to be passed out mid-transit.

Execution

Walked right up to a tattoo parlor and asked to take a photo erasing their tattoos. Took quite a lot of convincing and ensuring I wasn't poking fun at their tattoos, and eventually they obliged. They even asked to be sent the final comp.

Agency: Anomaly
Creative: Lauralee Harper & Elle Wierbicky
Director: tom Bender
Strategy: Madeline Stefan & Camila Portillo
Account: Adelaide Smythe & Isabella Hasson
Producer: Eve Mahaney

Social

BTS

Photographed by me

Agency: Anomaly
Creative: Lauralee Harper & Elle Wierbicky
Director: Tom Bender
Account: Mikaela Gatewood
Producer: Elizabeth Bruneau

HORIZONTALLY 🛋️

ONLY MURDERS IN THE BUILDING 🔪

Agency: Anomaly
Creative Team: Elle Wierbicky & Lauralee Harper
Strategy Team: Tarek Youssef & Tilly Scullion
Account: Lily Siff

OUT OF HOME

more projects back to Top

OOH

PAID & ORGANIC SOCIAL

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Agency: Anomaly
Creative: Elle Wierbicky & Lauralee Harper
Strategy: Sara Armstrong & Jazmin Sagastiverza
Account: Olivia Cosio & Sherry Cao

SIZZLE REEL

Agency: Arnold
Creative: Lauralee Harper & Patrick Durigan
Director: New York Nico
Strategy: Joanna Schwab
Account: Claire Capeci
Producer: Dylan Mizner

🥇 Gold Clio Winner | Silver Effie Winner 🥈

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Creative: Lauralee Harper & Gina Sclafani
Director: Clay Williams
Strategy: Joanna Schwab
Account: Karin Locavare
Producer: Arlene Steinwald

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( New Business Pitch )

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