Branding, Graphic Design, Product Styling & Photography
The Social Tale
The Social Tale is a marketing consulting agency where I was the lead designer & art director. I worked with the creative studio on wellness brands such as earthbar, Magic Mind, Fx Chocolate, Project Juice, as well as pitching new business.
Paying close attention to each brand's identity, I produce all of the content seen by consumers.
Stickers for the exterior of taxi cabs driving through the busy streets of NYC.
NYC Encyclopedia pamphlets to be passed out mid-transit.
Walked right up to a tattoo parlor and asked to take a photo erasing their tattoos. Took quite a lot of convincing and ensuring I wasn't poking fun at their tattoos, and eventually they obliged. They even asked to be sent the final comp.
earthbar (19.4k followers) is a grocery store & restaurant featuring healthy goods with over 32 locations. Paying close attention to their modern aesthetic exemplified in their interior, I made their stories look fresh and clean.
Magic Mind (46.8k followers) is a shot supplement to counterbalance caffeine crashes with added wellness benefits. Staying consistent with their brand guidelines (fonts, line widths, colors) I created whimsical stories & posts to promote their products.
I also designed the product label shown below.
FX Chocolate is a treat to satisfy chocolate cravings, but now with no unhealthy sugar. They have added benefits such as helping with sleep and focus. I have presented how they are the perfect gift: they are both delicious and thoughtful.
( New Business Pitch )
Soshe was a pitch done by my team and I. All were mocked up to prove to the client we have the skills to market to their customers: beautiful and clean design with beneficial content people want to read.