Concept, Script Development, Art Direction/Look & Feel
Resmed
2025
Identity
For couples with sleep apnea, it doesn't get any better than sleeping together.
There is nothing sexier than a good night's sleep.
Big Idea
Get a CPAP machine, for the love of sleep.
Execution
Stickers for the exterior of taxi cabs driving through the busy streets of NYC.
NYC Encyclopedia pamphlets to be passed out mid-transit.
Execution
Walked right up to a tattoo parlor and asked to take a photo erasing their tattoos. Took quite a lot of convincing and ensuring I wasn't poking fun at their tattoos, and eventually they obliged. They even asked to be sent the final comp.
Agency: Anomaly
Creative Team: Lauralee Harper & Elle Wierbicky
Director: tom Bender
Strategy Team: Madeline Stefan & Camila Portillo
Account Team: Adelaide Smythe & Isabella Hasson
Producer: Eve Mahaney
Agency: Anomaly
Creative Team: Lauralee Harper & Elle Wierbicky
Director: Tom Bender
Account: Mikaela Gatewood
Producer: Elizabeth Bruneau
HORIZONTALLY 🛋️
ONLY MURDERS IN THE BUILDING 🔪
Agency: Anomaly
Creative Team: Elle Wierbicky & Lauralee Harper
Creative Directors: Chloe Banicevic & Archie Murugaser
Strategy Team: Tarek Youssef & Tilly Scullion
Account: Lily Siff
Agency: Anomaly
Creative Team: Elle Wierbicky & Lauralee Harper
Creative Directors: Mik Manneke & Tanvi Tandon
Strategy Team: Sara Armstrong & Jazmin Sagastiverza
Account Team: Olivia Cosio & Sherry Cao
Agency: Arnold
Creative Team: Lauralee Harper & Patrick Durigan
Director: New York Nico
Strategy: Joanna Schwab
Account Team: Claire Capeci
Producer: Dylan Mizner
CPAP Sutra
To encourage harmony in the bedroom for CPAP couples, we created CPAP Sutra.
Influencers were sent decks of cards with various sleep positions that they could have fun with and post about.
Agency: Arnold
Creative Team: Lauralee Harper & Gina Sclafani
Director: Clay Williams
Strategy: Joanna Schwab
Account: Karin Locavare
Producer: Arlene Steinwald
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earthbar (19.4k followers) is a grocery store & restaurant featuring healthy goods with over 32 locations. Paying close attention to their modern aesthetic exemplified in their interior, I made their stories look fresh and clean.
Magic Mind (46.8k followers) is a shot supplement to counterbalance caffeine crashes with added wellness benefits. Staying consistent with their brand guidelines (fonts, line widths, colors) I created whimsical stories & posts to promote their products.
I also designed the product label shown below.
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FX Chocolate is a treat to satisfy chocolate cravings, but now with no unhealthy sugar. They have added benefits such as helping with sleep and focus. I have presented how they are the perfect gift: they are both delicious and thoughtful.
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( New Business Pitch )
Soshe was a pitch done by my team and I. All were mocked up to prove to the client we have the skills to market to their customers: beautiful and clean design with beneficial content people want to read.
Project Juice is a restaurant carried by earthbar, supplying Northern and Southern California with healthy delights.
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Featuring @ricotaquito (1M TT followers)
Agency: Anomaly
Creative Team: Lauralee Harper & Elle Wierbicky
ECD: Seth Jacobs
Creative Directors: Chloe Banicevic & Fee Millist
Strategy: Jazmin Sagastiverza
Account: Sherry Cao
Producer: Tori McMachan
Lauralee Cameos
Hulu Slates
BULLEIT WHISKEY
RESMED
ALLY BANK
SANITATION FOUNDATION
BULLEIT WITH FOOD
ALLY BANK 2
NYC TAXI
THE SOCIAL TALE
